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Moderators of the relationship between implicit and explicit evaluation.
by Nosek BAJournal of experimental psychology. General.
Article Abstract:
Automatic and controlled modes of evaluation sometimes provide conflicting reports of the quality of social objects. This article presents evidence for 4 moderators of the relationship between automatic (implicit) and controlled (explicit) evaluations. Implicit and explicit preferences were measured for a variety of object pairs using a large sample. The average correlation was r=.36, and 52 of the 57 object pairs showed a significant positive correlation. Results of multilevel modeling analyses suggested that (a) implicit and explicit preferences are related, (b) the relationship varies as a function of the objects assessed, and (c) at least 4 variables moderate the relationship: self-presentation, evaluative strength, dimensionality, and distinctiveness. The variables moderated implicit-explicit correspondence across individuals and accounted for much of the observed variation across content domains. The resulting model of the relationship between automatic and controlled evaluative processes is grounded in personal experience with the targets of evaluation.
Priming and implicit timing
By: Anonymous - Thu 6/08/2006 AMIn the book, the author both gives some examples of the power of our implicit associations, and suggests readers try the IAT RACE test at: https://implicit.harvard.edu/
I have a question for those with more experience -- as I wonder what the effect of priming a category with an image would be to participants response timing. Please excuse me if my terminology is not correct. I will explain what I mean:
When a subject is offered a choice of category - ie: Man/Family or Woman/Career - groupings that traditionally will delay response time - why not include a single visual primer. For example, show Man/Family - and include a picture of a father holding his newborn baby, and show Woman/Career with a picture of a woman in a business suite and brief case.
Similarly, when pairing Black/Good - show a picture of a professional black man helping someone; and when pairing White/Bad - show a Caucasian who is unkempt, and committing a crime.
I wonder what the effect of priming with a single image would be to this entire test. If showing one image before the test changed the time to respond -- what conclusions might we draw? Perhaps our "ingrained stereotypes" are in fact easily modifiable??
Please excuse me if this has already been done - if so, I would be most appreciative of the reference and results.